Founded in 1919 as a family business,
has always provided customers with a trusted and helpful shopping experience.
Peoples, The Diamond Store®,
is the largest retailer
of fine jewellery and watches in Canada,
with nearly 150 locations
from the Maritimes to British Columbia.
We are a member of the Canadian Jewellers Association
and we abide by the Canadian Diamond Code of Conduct.
This allows us to ensure the authenticity
of the Canadian diamonds we use.
These diamonds can be traced from the Canadian mine,
providing our customers with a method to authenticate
the diamonds purchased from Peoples Jewellers.