Founded in 1919 as a family business, Peoples Jewellers has always provided customers with a trusted and helpful shopping experience.Peoples, The Diamond Store®, is the largest retailer of fine jewellery and watches in Canada, with nearly 150 locations from the Maritimes to British Columbia.We are a member of the Canadian Jewellers Association and we abide by the Canadian Diamond Code of Conduct.This allows us to ensure the authenticity of the Canadian diamonds we use. These diamonds can be traced from the Canadian mine, providing our customers with a method to authenticate the diamonds purchased from Peoples Jewellers.