As the IKEA franchisor, we help bring the IKEA Concept to even more people around the world.
Com​e explore what we do.
Catch the IKEA vibe.
IKEA retailing started as an idea in the woods of southern Sweden more than 70 years ago.
What today is the IKEA Concept has evolved during many years and is still improving.

IKEA recalls 36 million chests and dressers after six deaths

IKEA  recalling almost 36 million chests and dressers in the United States and Canada but said the products linked to the deaths of six children

IKEA refuses to withdraw furniture from UK despite it being blamed for deaths of 3 toddlers



Retail tricks: How stores make you spend more 

How an industry of neuroscientists and behavioural psychologists help retailers boost business and make us buy stuff that we may not actually want or need.





Even the encyclopedia does not have a proper explanation about allegens.

It is a bit of a mystery to the general public. Maybe they should go to a Boston University professor or an English language authority in the UK to explain the terminology.  

Let us look at this scenario, after helping his friend move to a new apartment, someone discovers he still has a chocolate bar in his pocket which someone had given to him.

He has never been an IKEA customer.  He takes the chocolate out of his pocket, licks it and eats it.  It tastes wonderful, good to the last bite, what a pleasurable experience.

Then later on in the evening, he discovers that he has to rush to the bathroom with sudden stomach pains and diarrhea or something, or some other allergic reaction.

He goes to the internet and googles allergy, chocolate, famous Swiss Chocolates, food product recalls and some other pertinent words, like CHOKLAD MORK which is the name of the chocolate he enjoyed.

First in line is IKEA Chocolate bars.  What the hell?  He never went to IKEA and since when did IKEA a furniture company set up a Chocolate factory producing Chocolates under the IKEA brand.  Pretty soon, Nestle may start producing Televisions and Computers.  Think about it.  

Is the photo of the chocolate bar,  CHOKLAD MORK, on the CFIA recall site specifically for the IKEA BRAND or related to the thousands of images and companies associated with the same words.

Additionally, when CHOKLAD MORK is googled it seems to mean DARK CHOCOLATE and hundreds of companies are associated with these two words.

To you Mr. IKEA, why do you not stick to what you know best and before you plunge into the food business, why not consult the proper authorities, laboratories, or even the CFIA for recommndations about quality, label specificiations and requirements before unsuspecting consumers suffer (or die) unnecessarily.

To all you folks out there beware of any Eeebaye or Kajijiji advertising of Ikea Chocolate bars at very reasonable prices.

Be suspicious  ..... or if you are looking for chocolate flavoured laxatives ... your choice.


The design of IKEA home furnishing products starts with understanding of people's lives at home. We believe quality and design should be affordable for everyone.

The LAMPAN table lamp was designed using the five elements of "democratic design" - form, function, quality, sustainability and a low price. 



Vision and business idea “To create a better everyday life for the many people”, this is the IKEA vision.
Our business idea is “to offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them”.
We work hard to achieve quality at affordable prices for our customers through optimizing our entire value chain, by building long-term supplier relationships, investing in highly automated production, and producing large volumes.
Our vision also goes beyond home furnishing.
We want to create a better every day for all people impacted by our business.



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Florence is a writer and editor located in Irvine. Her work has appeared in Business Insider, Buzzfeed, and Wikihow, among others. She enjoys Pets and Cooking and serves as a consulting editor for The Cannibal Beer & Butcher.