phone: 250-248-4004, 


Quality Foods, Vancouver Island BC owned and operated since our first store in Qualicum Beach in 1982, is an award-winning leader in the Canadian grocery industry.

We have about 1000 people working with us in twelve full service grocery stores.


Who are we and how did we get started?

1982 Ken Schley, John Briuolo and Noel Hayward, all in their mid-twenties, discovered the present Qualicum Beach location and soon after, Qualicum Foods opened. Then in 1986, the addition of partner Bruce Robertson resulted in the first Quality Foods store in Parksville.

Today, these four gentlemen continue to be active leaders in Quality Foods and the grocery industry. With several stores and several hundred staff members – or “QF’ers” as we like to call them, we are now one of the largest employers in the Central Vancouver Island area. 

“Two of the best things we did in the early days that made a huge impact on our future as a company” recalls Ken Schley, Director of Operations, “were:
     a.) Making our customers shopping experience as unique and positive as possible, and
     b.) Getting involved with the community.”

As a leader in community activities, people turn to QF to help in a variety of ways, says Ken. “In many cases we actually roll up our sleeves and help out at an event! In fact the QF Children’s Sandcastle Competition each summer is a good example; the entire event is run by QF volunteers.” 

QF has earned many regional, provincial and national Awards of Merit as an active member of the Canadian Federation of Independent Grocers. This is a testament to the team and entrepreneurial spirit which has been so important to our success to date. Innovation has also been a large factor in establishing Quality Foods as a strong independent. Having introduced the first preferred shopper program in the Canadian grocery industry in 1991, to offering Western Canada’s first full online shopping service in 1997, QF continues a tradition of putting our customers first.



The Q-Card Rewards Program 

Did you know Quality Foods was the very first grocer in Canada to offer a reward points program? The Q-Card was first introduced in October 1991. Today, most major grocers have followed our lead with their own programs in one form or another.

To date well over 100,000 Q-Card holders enjoy instant Q-Combo discounts and Bonus Q-Points simply by shopping for everyday items, then redeem Q-Points for exciting rewards from the Q-Card Online Rewards Catalogue. It's packed with hundreds of exciting items from gift vouchers to toys, tools and appliances and more.

We are constantly working on new ideas for you to make redeeming Q-Points fun and rewarding.

More reasons to have a Q-Card

By having a Q-Card you can shop and pay for groceries online, select My Daily Special items, activate your smartphone app and access even more special offers and discounts. Additionally, you can choose to be automatically entered into hundreds of store draws each year with no forms or ballots to fill out. 

How do I get started? 

Either register online for your Q-Card in the My Account section of this website or visit your local QF store's customer service desk.  We'll assign you a number immediately so you can take advantage of all of the benefits right away.  Your personalized Q-Card will be sent to the store where you ordered your card.

How do I redeem my Q-Points? 

Browse the Q-Card Online Rewards Catalogue online or visit the customer service desk at your QF Store. While you are there, have a look around the store displays for items to redeem on the spot.  Your Q-point total is displayed on your till receipt, or if you'd like to check online in the My Accounts section.