There’s a lifetime of history in every MR.SUB. From the first restaurant in 1968 – opened at the height of the hippie era – to the country-wide franchise we know today, MR.SUB has come a long way. But while a lot has changed during this time, one thing remains the same: our commitment to our original concept of selling quality subs, making them fresh, and serving them fast.
Bell-bottom jeans, tie-dyed shirts, and bearded hippies, the 60’s were a magic time. Everything was new. Everything was exciting. Everything was fresh.
In Toronto, the mecca for action and excitement was Yorkville. Crowded with colourful boutiques and noisy coffee houses, it was a narrow avenue packed from end to end with the hungry masses.
And on the avenue came two friends with a bright idea: sell quality food; serve it fast; make it fresh...and above all, give customers value for their money.
The two friends raised a total of $1500, took their idea of making fresh sandwiches and opened the first Mr.Submarine at 130 Yorkville Avenue. The response was overwhelming. Five months later the two founders opened a second Mr.Submarine.
In 1972, MR.SUB sold its first franchise. The first franchisee is still with the company.In 1990 Mr.Submarine became MR.SUB & in 2011 MR.SUB was purchased by the MTY Food Group Inc.
MTY Group is among the foremost quick service companies in Canada. It operates 26 banners, of which 22 are fully owned and 4 are under exclusive license agreements. MTY Group's multi-bannered strategy has allowed it to become a leader in its class.
MTY Group works hard every day to assert itself as a dynamic and innovative organization.
The company maintains a leading position in its market through acquisitions and national and international expansion, as well as continuous operational improvements for service that consistently exceeds consumer expectations.
With over 2200 units and a broad range of quick service solutions, MTY Group is uniquely positioned to satisfy the many tastes and needs of consumers.