The moment you enter a Mastermind Toys store you’ll discover a place where play and imagination come to life.
Brimming with an unparalleled selection of over 10,000 unique, educational and fun toys and books, our 30 locations across the country, along with our online store mastermindtoys.com, are the ultimate shopping destination for toys lovers of all ages.
Founded and operated by brothers Andy and Jonathan Levy, Mastermind was started in 1984 in a 300 sq. ft. location in North Toronto, offering educational computer games to parents in the burgeoning home PC marketplace.
Shortly after, the Levy brothers discovered there was a need for speciality toys and started to travel the world to find the very best in toys and books to bring to their customers.
Over the next 26 years, they evolved their retail concept and the business was transformed. Mastermind expanded into new markets and opened new stores; launched a successful website, pioneered complimentary in-store gift-wrapping (topped with our signature crazy curly bow); expanded product selection, while remaining true to their roots: to offer shoppers a classic and enjoyable toy store experience. Today, Mastermind is Canada’s largest, privately-owned specialty toy retailer - the perfect place to find the right toy or book for any occasion.
In 2010, the Levy Brothers partnered with an equity investor, giving Mastermind the ability to open more locations and bring their stores to the rest of Canada. Now operating in three provinces – Ontario, Alberta and British Columbia – Mastermind Toys will continue its expansion, with plans to open multiple stores in new locations across the country over the next few years.