Over 14 years ago, our Founder and CEO, Darren Bondar stumbled across a watch boutique in New York City and realized that there was a lack of outlets that offered a wide selection and personalized service for functional and fashionable timepieces in Canada.
At the time, watches were becoming increasingly relevant in the fashion industry but were only available at the large box retailers or jewellery stores. In November 1999, WATCH IT! launched its flagship store on the famed Whyte Avenue in Edmonton, Alberta offering a wide selection of high quality and affordable watches with a focus on exemplary customer service.
Today, with addition of sunglasses and accessories, WATCH IT! maintains its fundamental mandate of providing Canadians with one of the largest selections of practical timepieces and fashion accessories while supporting them with a high-degree of customer service. Through strong partnerships with premium suppliers, energetic franchise partners and a dynamic group of staff, WATCH IT! continues to flourish as one of Canada’s most well-recognized boutique retailers in the Canadian retail industry. Today there are 29 locations nationally, all owned and operated by Canadian entrepreneurs.